Posts Tagged ‘Retail’
by Norman Burden, CEO
Customer loyalty is not a new idea, long before card programmes and sophisticated databases; retailers would extend different credit terms to their best customers and provide extra items of food to regular shoppers at their grocery stores.
As early as 1896 Sperry & Hutchison began providing trading stamps to American retailers who gave them to their customers who then collected the stamps and redeemed them through a catalogue.
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